BIG DATA
Big Data creates knowledge and power for those companies that know where to look
Many companies are still failing to harness the power of Big Data as they do not know how to analyze the huge amount of information arriving from various sources.
The objective of Big Data Analytics projects is to analyze Big Data, a process that makes use of Machine Learning technologies and data analysis methodologies to obtain information that is hidden but, once it has been interpreted and understood, extremely valuable.
In the field of Big Data, the main project planning and Analytics methodologies used in Data Analysis are:
- Descriptive Analytics
- Predictive Analytics
- Prescriptive Analytics
- Automated Analytics
These processes are valuable in a range of fields, such as marketing, communication, fraud prevention, optimization of tourist flows or healthcare.
HIGHLIGHTS
SPEED
large amounts of data (more than 50 TB) or strong growth (>50% per year) generated and acquired quickly
VARIETY
data that varies by source and format, and whose significance changes depending on context
KNOWLEDGE
creation of new knowledge to support business decisions
EXPERIENCE
knowledge of customer processes and databases, together with a team of specialists and experts to provide 360° customer support
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