The world of B2B telecommunications sheds its skin with Retelit

Retelit, a leading Italian player in the Telco & ICT world, launches its new communication campaign, marking a moment of strong transformation and technological innovation.

The creative concept is inspired by the idea of metamorphosis and continuous change. The campaign’s key visual, a creature that sheds its skin, becomes the visual symbol of this evolution: a powerful and memorable image that tells the Company's evolution and at the same time represents our ability to reinvent the telecommunications world for businesses.

The new campaign highlights the values that are our distinguished core: strength, evolution, and leadership.

The new payoff, “Born to B2B”, is the manifesto of our identity and vision: guiding businesses toward the digital future with the strength of those who have successfully integrated network and innovation, infrastructure and platforms, technology and strategy.

The campaign, on air starting November 3rd, depicts a multichannel strategy that includes newspapers, web, radio, railway stations and airports in Milan and Rome, giving voice to a brand that anticipates change and redefines how business is done in the digital age.

With this initiative, we restate our role as a strategic partner for Italian companies, able to offer advanced connectivity solutions and innovative services in a constantly evolving market.

The campaign is signed by Spada Media Group, which developed the concept and the integrated online and offline strategy, deployed across print, web, and radio.