12 October 2020
RETELIT: “YOUR GATEWAY TO THE FUTURE” INSTITUTIONAL CAMPAIGN LAUNCHED
The Italian leader in digital transformation projects, the Retelit Group, kicks off its new institutional campaign on Monday, October 12, with the initial releases planned for the offline and online channels of the leading Italian newspapers.
The campaign, developed around the creative concept "Your Gateway to the future", focuses on the concept of revolution in its positive and evolutionary meaning and, using cinematic language with a strong impact, centring on four subjects, follows a narrative addressing the future and the empowerment of the digital transformation enabled by Retelit Group solutions. A portal is presented in the visual, metaphorically representing the far-sightedness of those who are capable of taking on the challenges of the future, through which a different world appears, revolutionised by a new reality ahead of the times: the Retelit Group which, with its integrated digital solutions, becomes the best, most adaptable and reliable vehicle to access this future.
The copy of the campaign reinforces the message, emphasising that tackling the digital transformation with Retelit means choosing the unique strengths of a Group that has been able to concentrate multiple digital solutions and skills in a single entity: from infrastructure to data management, from network to applications. This is in fact the winning factor of a Group, which - thanks to a combination of Retelit’s proprietary assets (a comprehensive fiber optic network in Italy and across the world and a nationwide Data Center network) and the innovation and digital expertise of the PA Group (from January 2020 joining the Retelit Group) and Brennercom (from July 2020 joining the Retelit Group) - occupies a unique position on the Italian ICT market.
The campaign bears the mark of Emporio ADV, a strategic consulting and integrated communication agency based in Milan and Udine, which has developed the concept for a on and offline multi-channel strategy - in print, on the web and on radio.
Creative Agency: Emporio ADV
Art director: Andrea Beltramini
Media planning: Colombi C&E