Retelit changes its skin: the new campaign tells the story of the company’s transformation

A new skin to express a new identity. Retelit, one of Italy’s leading Telco & ICT operators fully focused on the B2B market, today launches its new advertising campaign, live until the end of the month across print, radio, podcasts, social media, and OOH in major train stations and airports across Italy.

The campaign carries a clear message: the telecommunications world is changing – and Retelit is leading this revolution.

This initiative is part of a broader transformation and strengthening journey that began with Retelit’s entry into the Asterion Industrial Partners portfolio in 2021. Since then, the company has gained increasing relevance in strategic national dossiers and has become the third-largest B2B telecom operator in Italy.

This is also the inspiration behind the new payoff “Born to B2B”: a tribute to Retelit’s long-standing commitment to empowering businesses through innovation.

“Retelit is currently at a crucial stage of its development. With this campaign, we want to send a strong and clear message to our key audiences – Enterprise, Public Administration, Media, Telco, and OTT – to affirm our identity as a strategic player in digital infrastructure and services, and the direction we’ve chosen: supporting businesses on their digital innovation journey,” says Mimmo Zappi, CCO of Retelit.

The creative concept is signed by Spada Media Group, which also handled media strategy and planning.